From the domain you send us to the revenue you get paid.
Eight steps, in order. Most of them are ours.
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01
You send the domain
One form, one URL. No call to book and no deck to sit through before anyone has looked at the site.
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02
A person reviews it
We look at the content, the traffic mix and how the pages are built today. Most of what decides the answer is visible from the outside.
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03
You get a yes, a no, or a reason
A no comes with the reason, because a reason is more useful than a maybe. Borderline sites get a straight answer rather than a holding pattern.
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04
Your site is added to our network
The site goes onto our Google AdX network. There is nothing for you to open, apply for, or be approved into separately.
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05
You place one script
One script on the site, and our lines in your ads.txt. That is the whole integration on your side.
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06
Someone configures it for your site
Placements, floors and the bidder mix are set against your site specifically, by a person, not by applying a template to everyone.
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07
It keeps being revisited
Traffic mix moves, seasons change, and what paid in March stops paying in July. The configuration is revisited rather than left alone.
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08
You get reporting and payment
Revenue reporting you can read, and payment on agreed terms. The terms are quoted before you sign anything.
We turn down more sites than we take.
Demand quality holds because the supply pool stays small. A person reviews every application, and most conversations end in a no.
If your traffic is bought, spoofed or built for arbitrage, this is the wrong network and we will say so on the first call.
What we look for
- Roughly 500k monthly pageviews or more, on your own domain.
- Original editorial, commerce or tool content. No arbitrage, no made-for-advertising.
- Majority of traffic from tier-one markets.
- Ability to add our lines to your ads.txt file.
- A site you own, with content you control.
Not sure you qualify? Send the domain anyway. Borderline sites get a straight answer and a reason.
What you give up, stated plainly.
The monetisation runs on our network. The ad stack is ours to operate rather than yours, and that is the trade: you stop running it, and you stop deciding it.
What stays yours is everything that made the site worth monetising. The content, the audience, the editorial calls, the brand, the domain.
If running your own stack is something you want to keep doing, this is the wrong network, and it is better to find that out on the first call than the third month.
Send us the domain.
A person reads every application and replies with what we would change and what we would leave alone.
- No setup fee
- You pay a share of what we monetise, nothing before that.
- No exclusivity
- Keep your direct-sold business and any other partner you run.
- Nothing to set up
- You place one tag. Everything behind it is ours to run.