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One impression. Every buyer who wants it.

Google AdX runs the auction. These partners bid alongside it on the same impression, not after it.

18 connected demand partners

Google AdX

Connected

The Google Ad Exchange seat your inventory runs on. Your site sits on our network, so there is no separate approval for you to obtain.

Sovrn

Connected

Strong premium demand across the US, UK, Canada, Australia, and Western Europe, with broad advertiser access and reliable fill.

Adagio

Connected

Strong European programmatic demand, especially across France, Germany, Italy, Spain and the UK, with a focus on premium publisher inventory and yield optimization.

Improve Digital

Connected

Strong European demand, especially across the Netherlands, Germany, France and the UK, with premium agency access and strong yield optimization.

E-Planning

Connected

Strong demand across Latin America and Spanish-speaking markets, with especially good coverage in Argentina, Mexico, Brazil and the wider LATAM region.

NoBid

Connected

Strong global demand with especially solid coverage in emerging markets, helping improve fill and monetize traffic that premium Western-focused partners may miss.

Adform

Connected

Strong premium European demand, particularly across the Nordics, DACH and Central Europe, with direct access to major agencies and brand advertisers.

Criteo

Connected

Strong commerce and retargeting demand across Europe and North America, with especially strong performance on high-intent retail audiences.

AppNexus

Connected

Strong global demand across North America and Europe, with deep agency and DSP access through Microsoft’s programmatic marketplace.

InMobi

Connected

Strong mobile and app-focused demand, especially across India, Southeast Asia and other high-growth markets, with broad global reach.

Omnidex

Connected

Strong programmatic demand across Europe and international markets, with a focus on incremental reach, competitive CPMs, and improving overall fill.

Receptiv

Connected

Attention-focused programmatic demand that identifies high-engagement impressions in real time, helping premium inventory achieve stronger buyer performance and CPMs.

ProgrammaticX

Connected

Strong global display and video demand, with smart traffic shaping and optimization focused on maximizing publisher yield and auction efficiency.

RobustApps

Connected

Strong global programmatic demand with a focus on performance, scalable reach, and improving monetization across display and video inventory.

Yandex

Connected

Strong demand across Russia, CIS, and parts of Eastern Europe, with especially deep advertiser reach in Russian-speaking markets.

Onetag

Connected

Strong global demand across Europe and North America, with broad DSP access and a focus on efficient auctions, incremental demand, and yield optimization.

Kueez

Connected

Strong global monetization demand with a focus on premium publishers, performance optimization, and scalable audience growth across major markets.

Perion

Connected

Strong premium demand across North America and Europe, with particular strength in display, video, CTV, and performance-driven brand campaigns.

Your traffic does not all come from one place.

A partner that pays well on US desktop can bid nothing on Brazilian mobile. Every impression goes to whoever wants that reader most, and that is rarely the same name twice.

Illustrative. Worked examples of how geography decides a winner, not recorded auction data.

Numbers you can check, not numbers we printed.

Every figure we show comes out of an account we actually run, described by sector and size. No publisher is named to you, which is the same protection your own numbers get once you are one of them.

There is no benchmark chart on this page, no median lift, no case study with a logo on it. Those are easy to print and impossible to verify.

Ask for the real ones
A publisher working at a laptop, the kind of independent site the network is built for.