How ad revenue actually gets made: AdX, header bidding, ads.txt, layouts and the decisions behind them.
· 8 min read
Outgrown AdSense? Compare the real alternatives for high-traffic sites: full-service networks, AI platforms, DIY header bidding and managed AdX, and what to check before you switch.
· 8 min read
What header bidding is, how the auction works, why it usually earns more than a single ad network, and the trade-offs in page speed and setup work. A plain guide for website owners.
· 7 min read
ads.txt tells buyers who is allowed to sell your ads. Here is what each line means, the mistakes that quietly cost publishers revenue, and how to check your own file in five minutes.
